Ian Chard

Regional Lead, Cisco Cloud & Compute Marketing EMEAR
Cloud and Data Centre UKI

Ian is an experienced marketer specializing in content strategy, creation, and activation. He joined Cisco in 2016 supporting Data Center and Cloud in UKI, before moving to an EMEAR role, where his team created the region’s first always on journey for the Data Center Buyer.

Prior to Cisco, Ian held Head of Content roles at London-based agencies. He began his career at a B2B publisher, where he became Editor, before going freelance. He’s had articles published in The Independent, Information Age, Evening Standard and Energy Economist. He also authored industry reports as an analyst with Juniper Research.

Outside of work, Ian lives with his family in Surrey. He’s located near Box Hill, a mecca for cyclists, which is lucky, as Ian is a self-confessed MAMIL (Middle-Aged Man in Lycra). He also plays Sunday league soccer and is a member of a mixed martial arts club, although his only blackbelt is in punnery…

Articles

Digital Transformation
No need for the force when you have policy on your side

4 min read
Ian Chard - May 4, 2018 - 0 Comments

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Cloud
Slay your IT dragons and make things simple

3 min read
Ian Chard - April 23, 2018 - 0 Comments

The phrase ‘slaying the dragon’ is one that resonates with many people because it means overcoming adversity. There are many ‘dragons’ faced in the world of IT today: The…
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Cloud
Multicloud wins big at Cisco Live

3 min read
Ian Chard - February 9, 2018 - 0 Comments

Barcelona knows a thing or two about architecture. The eclectic mix of medieval and modern is striking, especially when you stumble across a Roman Wall sandwiched between two apartment blocks…
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Cloud
5 reasons to follow data centre & cloud at Cisco Live 2018

4 min read
Ian Chard - January 25, 2018 - 0 Comments

Cisco Live 2018 kicks off next week in Barcelona (29 Jan – 2 Feb, Fira Gran). Given we’ve just announced HyperFlex v3.0, there’s no surprise what tops our list…
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Data Centre
Why it has been a great year for hyperconvergence

2 min read
Ian Chard - December 4, 2017 - 0 Comments

Hyperconvergence has come on in leaps and bounds this year. While converged systems are an important source of innovation in the data centre, it’s hyperconverged infrastructure (HCI)…
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Partners
4 reasons to get festive at the Cisco UK Partner Forum

3 min read
Ian Chard - November 30, 2017 - 0 Comments

It’s that time of year again. The days are short, there’s a chill in the air, and the Christmas ads remind you of everything still to do. If you’re a
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Data Centre
Make data centre management easy: take it to the cloud

3 min read
Ian Chard - October 2, 2017 - 0 Comments

“No man is an island, entire of itself; every man is a piece of the continent, a part of the main…” Meditation XVII, John Donne (1572-1631) Computing has entered a
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Data Centre
How to make cloud management your flexible friend

3 min read
Ian Chard - September 29, 2017 - 0 Comments

This blog was posted on behalf of Michael Doherty, Technical Solutions Architect, Cisco We’re all starting to understand the business requirement for IT and data centre teams. “Make your offerings
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Data Centre
Why you need to embrace automation in your data centre

2 min read
Ian Chard - September 4, 2017 - 0 Comments

The world of enterprise IT is changing rapidly. The impact of this change extends far beyond the confines of the data centre. Agile software development, DevOps and…
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Data Centre
5 things to make you go hmmm about the M5 server

3 min read
Ian Chard - August 22, 2017 - 0 Comments

It’s not unusual for vendors to wax lyrical about their latest and greatest offerings. But there are plenty of reasons to love unified computing. A full stack of data centre
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