Cisco UK & Ireland Blog

Martin Wicks

Customer Experience Consultant

Having worked for years in both Asia and Europe for a number of high profile technology companies, i've become interested in how people and organisations use technology to support their individual or corporate goals. The differences can be cultural, political and social etc.. but a universal theme is always ultimately there is a customer who has a choice. In a world of technology consolidation and and changing consumption models its now even more important to deliver a compelling customer experience. The customer is still king.

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