According to The Retail Prophet (aka. Doug Stephens), we’re at an interesting intersection in retail. Technology is evolving, we’ve got unique access and data, and we have more choice than ever before. We’ve stopped operating in an era of scarcity and instead we’re in a new world of abundance – of products, of retailers, of data and technology.
If you, as a retailer, are going to survive you’ve got to figure out how to navigate this winding road and adopt new technologies as quickly as your customers.
But how’s it all going to work?
Luckily, Doug sat down with us to discuss the changing world of retail and what digital transformation means in the retail industry.
Watch the video now and let us know what you think in the comments.
https://www.youtube.com/watch?v=7Err2afXUqs
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