Cisco Canada Blog

The Venue that Stole the Show

December 5, 2013

In today’s world of the Internet of Everything (IoE), we are changing the expectations of customer experiences. Through wearable technology, wireless location-based services and even video analytics, companies can customize every interaction with the information provided to the customer.

We aren’t just talking about tangible products. Think about a concert venue where thousands of people come together for their favorite music artist. IoE can connect the venue with its fans as well as with the stage, exits, mass transit and screens. With IoE, the music venue can create an experience above any other.

Today, fans buy the best tickets they can in order to get as close to the stage as possible. They stay until the last possible moment, missing the final train home. They might even buy a special CD or promotional item to remember the event by. While definitely a memorable night out, the Internet of Everything can make this experience even better.

With the help of IoE, when fans call for a second encore, exits in the concert venue will notice people are not leaving quite yet, and can tell the routers to tell the trains to leave 10 – 15 minutes later than planned. No longer are the fans missing the last train; the Intelligent Network has created a truly connected public transit system.

The stadium can also activate backstage access via wristbands of the biggest fans. The network syncs content across their big screens while, at the same time, delivering promotions to fans on their mobile phones. All of a sudden, the stadium, an inanimate object, is talking directly to the fans. Through these targeted ads, the venue can recognize higher revenues and realize the ROI of their marketing efforts, all in real time. As High-Density Wi-Fi enriches the experience through bonus mp3 tracks for the fans that stayed through the finale, those same fans become superfans.

This is just the beginning of how the Internet of Everything can change how these experiences are created and delivered. Imagine what’s next! IoE is creating value for people and businesses alike by connecting the people, processes, data and things all playing a role in the experience.

Leave a comment here or join the conversation on Twitter to add your thoughts.

Author: Marie Hatter

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  1. mlijour

    It would be nice to have a “Guitar Hero” effect. People generating excitement, applauding and jumping, would generate increasingly engaging visual effects throughout the venue.