It hasn’t just been a hot week weather-wise; things have been heating up in the world of mobility too. Targeted smartphone advertising is making its way onto London buses. Passengers will soon be able to receive targeted ads on their phones using beacon technology. I can’t think of anything more annoying myself, but trials in Norwich indicate this could prove very popular.
Now, some of my best friends’ friends are partial to a holiday selfie, but this one is good news for business users too – you’ll be happy to know that data roaming charges will be abolished in the EU by 2017. Prior to this, roaming caps will be implemented by next April, cutting current EU roaming charges by 75%
What else has been heating up mobility this week?
- No one wants to be on the naughty list. But if you’re a mobile provider you really don’t want to be on OfCom’s worst provider list. This week, the telecoms regulator named and shamed broadband, mobile and landline providers who received the most complaints in the first quarter of this year.
- Wearable tech is making more inroads into the healthcare industry. The NHS England Director has said streaming patient data via wearables ‘opens the potential for lifestyle advice to replace medication’. A logical next step forward from the remote observations already in place with some NHS Trusts.
- Forget garbled text messages and regrettable posts to WhatsApp. If Mark Zuckerberg’s prediction comes true, we’ll all be sharing our thoughts on-the-go telepathically. “Think before you speak” may no longer apply.
That’s it from me this week – Let me know your thoughts on the week’s news by leaving a comment here or by tweeting @GrahamFranklin or @CiscoUKI.
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