Cisco UK & Ireland Blog

The Impact of Martini Computing for Business Leaders…

October 2, 2014

At a point in time where mobile devices and applications are seemingly everywhere, it’s perhaps a bit odd to think about the further dramatic impact this could still have on our working lives during the next few years.

Those of you of a certain age will remember the strap lines for Martini – Anytime, Anyplace, Anywhere. Soon we’ll live in a world of Martini Computing – Any Application, Any Device, Any Network!

Earlier this year we released the Cisco VNI Global Mobile Data Traffic Forecast up to 2018.

  • By 2018, there will be more than 10 billion mobile-ready devices and connections, a 30% increase from just last year.
  • The average mobile connection speed will nearly double.
  • There will be nearly five billion global mobile users in 2018, a 25% increase.
  • Global mobile IP traffic will increase tenfold.

Combine the above with the explosive growth in application consumption:

  • 100 billion mobile apps have been downloaded already and the pace is accelerating
  • Cloud delivery models are dramatically shortening development and implementation timescales.

So, what does all of this mean for business leaders, and in particular, what does it mean at a time when the fundamentals of the business climate are changing?

At long last, according to Gartner the focus of CEO’s is turning once again to growth; this time though, the major difference is that IT and digital investments are seen as primary ingredients of that growth.

Finally, couple this with the clear indications that Fixed and Capital investments are outpacing GDP growth across European markets and especially in the UK.

I firmly believe we now have all the right ingredients for Martini Computing, and if businesses get this right there is the potential to innovate faster, transform employee productivity, redesign customer interaction, bring products or services to markets at cloud speed, and attract, retain and develop the best new talent.

Over the coming months I’ll be developing these themes in more detail and discussing the transformative power of Martini Computing.

What do you think?  Have I maybe had a Martini or two too many? Please share your thoughts, ideas and opinions. These are exciting times. I look forward to your interaction and feedback.

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