Ian Chard

Regional Lead, Cisco Cloud & Compute Marketing EMEAR
Cloud and Data Centre UKI

Ian is an experienced marketer specializing in content strategy, creation, and activation. He joined Cisco in 2016 supporting Data Center and Cloud in UKI, before moving to an EMEAR role, where his team created the region’s first always on journey for the Data Center Buyer.

Prior to Cisco, Ian held Head of Content roles at London-based agencies. He began his career at a B2B publisher, where he became Editor, before going freelance. He’s had articles published in The Independent, Information Age, Evening Standard and Energy Economist. He also authored industry reports as an analyst with Juniper Research.

Outside of work, Ian lives with his family in Surrey. He’s located near Box Hill, a mecca for cyclists, which is lucky, as Ian is a self-confessed MAMIL (Middle-Aged Man in Lycra). He also plays Sunday league soccer and is a member of a mixed martial arts club, although his only blackbelt is in punnery…

Articles

Data Centre
5 nice problems to have… How to really control your data centre destiny

3 min read
Ian Chard - November 30, 2016 - 0 Comments

Juggling a rapidly increasing customer database may be a nice problem to have for your fast growing business. But how you use this data will very likely define your success in
Read More
Cloud
Get smart to maximise on benefits of the Cloud price war

2 min read
Ian Chard - November 28, 2016 - 0 Comments

There’s been a great deal of column inches devoted to the price war waging amongst public cloud providers. In January, Google claimed it was up to 40% less expensive than
Read More
Small and Medium Business
Avoiding festive gridlock: UK Retailers take action to cope with likely surge in demand

4 min read
Ian Chard - November 25, 2016 - 0 Comments

Our friends across the pond may have invented it, but Black Friday’s become a firm favourite with us Brits. A quarter of the 2,000 UK consumers surveyed recently by…
Read More
Data Centre
A Visit from Tetration Analytics

2 min read
Ian Chard - November 11, 2016 - 1 Comment

‘Twas the month before Christmas, when all through the stores Not a server was stirring, across the shop floors KPIs had been set by the FD with care, In hopes
Read More
Partners
Double down on data centre innovation at Cisco Partner Forum

2 min read
Ian Chard - October 31, 2016 - 0 Comments

Partnerships make the impossible possible. Combinations are stronger than the sum of their parts. Both are essential in a digital landscape evolving and disrupting faster than ever. Cisco’s partners remain
Read More
Data Centre
Travelling without moving: keeping IT simple to avoid virtual insanity

2 min read
Ian Chard - October 20, 2016 - 0 Comments

Transformation has been the watchword for those attending VMworld here in Barcelona. As Europe’s chief event for virtualisation draws to a close, it’s clear many firms want to achieve more
Read More
Data Centre
Looking back to be tomorrow and win with Hybrid Cloud

3 min read
Ian Chard - October 18, 2016 - 0 Comments

A combination of IT and culture is the defining feature of digital leaders of the future. These were the words of VMware CEO Pat Gelsinger as he kicked off the opening
Read More
Data Centre
See how to flex up your data centre at VMworld Barcelona

2 min read
Ian Chard - October 14, 2016 - 0 Comments

From modern-day artiste Lionel Messi to the great surrealist artist Salvador Dalí, Barcelona is a city renowned for its flamboyant performers. It will also be the place to be for
Read More
Cloud
See how hybrid Cloud can boost your bottom line

3 min read
Ian Chard - October 7, 2016 - 0 Comments

Greater cloud maturity leads to £millions in business benefits. But while the cloud has gone mainstream, few British firms are successfully reaping the benefits. In its latest CloudView study, IDC
Read More
Data Centre
Test drive a unified computing system and put your data centre on the fast track

3 min read
Ian Chard - September 20, 2016 - 0 Comments

It was Aristotle that first coined the phrase ‘the whole is more than the sum of its parts’ to explain why single parts connected to form one thing are worth
Read More