We love to celebrate successful entrepreneurs on the Cisco Start-up Hub, to learn what makes them tick and understand the challenges they have to overcome.
This time we meet Jude Ower, the founder and CEO of Playmob, a cause marketing platform that connects game mechanics to social good. Playmob offers a new approach to the way companies create a positive social impact in the real world through gaming technology.
The idea for Playmob came to Jude when she was working in the games industry, developing games for education and training. In 2010, Zynga launched a digital campaign selling virtual seeds to their player base, where 50% of the proceeds went to relief for the Haiti earthquake victims. The campaign raised incredible $1.5m in just five days and the company also saw some great commercial benefits. Jude thought if she could combine games and charity it would be a win-win situation for both sides.
Jude was awarded an MBE for her “service to entrepreneurship” earlier this year for making an impact on the world through games.
Watch the video below to learn more about her business journey, how she dealt with the early stage challenges, why Richard Branson inspires her in business, and her tips for other people thinking of starting their own business.
Find out more about Playmob on the company’s website – playmob.com – and follow Jude and the team on Twitter at @PlayMob. Keep an eye on the Start-up Hub for future contributions from Jude and other start-up founders.
For other start-up stories, watch Mutaz Qubbaj, CEO of Squirrel sharing his tips on doing a market research and Alex Siljanovski , Founder of BaseStone talking about why entrepreneurs have to learn to be adaptable.
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