Articles
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Collaboration
Analytics – What Next?
Analytics generates a return on investment when it helps you to persuade customers to buy more or stay longer. There is little point in analytics knowing that a customer is…
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Collaboration
Seriously! Not another analytics play?
For many people, a series of false starts led to scepticism regarding the role of analytics in Customers Experience. The principles were sound, but in practice it seemed too hard…
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Collaboration
Making Analytics a little more……..engaging
Last month I attended @EngageCustomer #CustomerEngagement Summit, where over 700 CX professionals gathered to share views on how artificial intelligence, the internet of everything, robotics and automation will change the…
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Collaboration
My Quest To Be In The Right Place, At The Right Time
It’s a cliché for sure, but my career has gone full circle, starting out in this field 20 years ago I didn’t think I would return to a technology company.
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