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Digitally disrupt or be disrupted


July 27, 2015


This post was originally posted by City A.M on the 23rd July 2015 City AM.

Not many things are guaranteed in life, but the power of technology to disrupt our lives is one that is. Whether we look at the creation of the first personal computer in the 60s, the arrival of the World Wide Web in the 80s, or the smartphone connected world we now occupy; digital technology has profoundly changed the way we work, live, play and learn for the past 50 years, and the evolution isn’t easing up.

Digital disruption has the potential to reshape markets faster than perhaps any transition in history. Countries and organisations that do not drive their own digital business transformation will be left behind; we estimate 40 percent of industry incumbents will be displaced in the next five years due to failing to embrace technology appropriately. Take a look at how ‘digitally-centred’ companies such as Amazon, Uber and AirBnB have reinvented the retail, travel and hospitality industries respectively.

As we move into an era of complete digitisation, where technology begins to connect everything from people to processes, data to things – we need to rethink how we approach national infrastructure and the potential impact it can have on a nations productivity, through innovation, education and breaking down organisational silos. That’s why in the past week Cisco has committed $1 billion to accelerate UK digital economic growth over the next five years.

10 downing street

Phil Smith alongside Cisco CEOs John Chambers and Chuck Robbins outside No.10.

This commitment to the UK is to ensure that as digital adoption accelerates, cutting edge infrastructure will increase UK GDP, reduce spending and create jobs. It will allow the UK government to extend the reach and impact of public services by converting insights into action. It will enable new and diverse groups of entrepreneurs to build businesses that will reshape not only the UK but the world. It will provide more accessibility and opportunities for education and technology-based careers. Ultimately, it will mean the UK remains a digital leader on the global stage.

Whilst investment in technical infrastructure and R&D are vital to ensure UK businesses, and we as a nation collectively, disrupt digitally, the same emphasis of time and money must also be placed on the development of the required STEM skills. 

By 2020, 900,000 further tech jobs will be required across the EU every year, undoubtedly a significant gap to fill, but through collaboration between government, business and educators it can be achieved. To embrace digital, we must re-educate the educators, and work to change the perception of how a job in technology is perceived by young people; making it less about coding and more the capabilities of technology to reinvent business and society at large. 

Our Cisco Networking Academy has developed the first global ‘Internet of Everything’ (IoE) curriculum, to empower the next generation of innovators to embrace the IoE’s full possibilities, and as part of our UK commitment we will look to further such initiatives. As the digital opportunities grow we must ensure that the required skills are being developed nationwide, whether this is through collaborations between business and education institutions, investment in innovation incubators or the implementation of the appropriate infrastructure.

The future is not just full of technological possibilities… it is full of technological inevitabilities. But by building the right digital ecosystem over the next five years and beyond, we’re confident the UK and its businesses can remain ahead of the curve and continue to disrupt.

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1 Comments

  1. Hello Cisco

    We would like to talk to you about having you at our forthcoming Digital Expo 2016, on our Q & A panel to discuss the technology changes in the article.

    Friday 6th May 2016: Digital, Media, Sales & Marketing Expo includes Q & A Panel of experts
    Venue: Birmingham City University, 4 Cardigan Street. Birmingham. B4 7BD.
    Eventbrite Link: http://www.eventbrite.co.uk/e/digital-sales-marketing-technology-expo-2016-hosted-by-headz-up-business-tickets-18924173713?aff=es2

    look forward to whether it is of interest to you.. feedback,

    Kind Regards
    Pushpa Alexander
    CEO Headz Up Business